The goal of this university project was to establish a brand identity for a novel bike hire scheme in Manchester, with a unique challenge: not only promoting the service but also showcasing the city itself. Our solution involved crafting a comprehensive wayfinding system, utilizing both physical (supergraphics) and digital (app) elements. This system ensures accessibility for both tourists and locals, seamlessly integrating the bike scheme into the urban landscape while concurrently promoting the vibrant identity of Manchester.