Chain

Category

Branding, Illustration, App Design

The aim was to create a brand identity for a new bike hire scheme based in the city of Manchester. Yet the real challenge was how the brand would promote the city as well. Developing a wayfinding system both physical (supergraphics) and digital (app) that makes the scheme accessible to both tourists and locals. 

Logo

Wayfinding (Super Graphics)

Poster

Poster

Poster Positioning

Wayfinding (App)

App Features

App Features