Campaign, Branding, Illustration, Packaging Design, Editorial, Motion Design

Created at university, Heroic Tails is an awareness campaign focused on highlighting the critical role of service dogs and emphasizing the importance of minimizing distractions. The primary initiative targets schools, integrating this knowledge into essential childhood education, while the secondary campaign educates adults on the diverse roles of service dogs beyond guide dogs. This approach offers both short and long-term solutions to address the existing lack of awareness surrounding service dogs.