Campaign, Branding, Illustration, Packaging Design, Editorial, Motion Design

Heroic Tails is an awareness campaign with the aim to promote the importance of service dogs and why it's essential that these dogs are never distracted. The primary campaign is aimed at children targeting schools to incorporate this into their essential learning. The secondary campaign is aimed at adults developing an understanding that there are many types of service dogs not just guide dogs. This provides a short and longterm solution to the lack of awareness shown to service dogs.